What’s in a name?

As a new business, we’re looking for a name that is: a) memorable; b) catchy; c) demonstrative of our enterpreneur spirit. It’d be a place where people find hidden gems that are not available elsewhere, and voila! We thought about GEM… as a stock market symbol!

GEM is an alternative stock market for startups in Hong Kong (http://www.hkgem.com), similar to New York’s NASDAQ. This market is for enterpreneurs who need to raise funds on the public market, but not quite ready for an IPO in the more tightly regulated stock market. This is a perfect allegory to what our business is all about: providing space for budding enterpreneurs a place to showcase their products or services, and help them prosper into bigger business…

So that’s the story behind our name, Growth Enterprise Market…
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創業板名稱的由來

我們店名的靈感來自香港的“創業板”股票交易市場（http://www.hkgem.com）。此市場是為具增長潛力企業提供上市渠道，比如紐約的NASDAQ.

這正是我們的理念，為有理想的人提供創業商機，為想發展的企業提供宣傳平台， 為有潛力的產品提高知名度。藉著我們把業務擴大。

逛商場購物的顧客也能在這裡尋寶（hidden Gem），找到特式的貨品.

希望店如其名，這裡成為大家的創業平台。